6 facts about Tru Earth laundry detergent

6 facts about Tru Earth laundry detergent strips that you should know and how to buy Tru Earth laundry strips

  A revolution is underway in sustainable detergents. You may have seen the ads online and several stores have started selling Tru Earth laundry detergent or Tru Earth laundry strips. But what is it that makes them so popular? And why are they described as significantly more environmentally friendly detergent than the classic liquid detergents?  […]

FSC certified forests – Good conscience about the raw materials

FSC certified forest

FSC stands for Forest Stewardship Council, and is a term for forests that have received an international certification in that the forest is responsibly managed and the products are sustainable and environmentally friendly. It thus ensures that logging practices are ecologically sound and socially beneficial and are designed to ensure legal and sustainable forest management. […]

The perfect boxers – Top 5 features to look for

Groomi - The perfect natural boxers

Most people choose to go with underwear as it makes everyday life more comfortable. And they often come in unique designs and in different colors. Boxer shorts are designed to give the wearer more mobility than other types of underwear such as regular underpants. This allows the individual’s legs to move freely without any kind […]

Women’s top 4 favorites in men’s underwear

Womens favorite - black sustainable Tencel boxers

Have you ever thought about what women turn on in relation to men’s underwear? What do they find attractive? Is it the type, the color, the look? We men usually do not give much thought in relation to our underwear, and often we prefer underwear with many colors and fun patterns, especially our favorite superhero. […]

TENCEL™ Lyocell boxers – The natural choice

Groomi boxers Tencel Lyocell

As we mentioned before in one of our previous blog posts about TENCEL ™ Lyocell, cotton is still the preferred fabric used to produce clothing. Although cotton is a natural material from nature, it is not particularly sustainable. On the contrary, large amounts of water and chemicals are used to process cotton, which is not […]

Tru Earth Eco-Strips – Doing laundry with consciousness

Tru Earth Fresh linen natural laundry detergent

There are thousands of laundry brands and it can be confusing to decide which one to choose when standing down in the store. How to make sure it suits you and your needs and at the same time is gentle on both you and nature? At Groomi, we have a great suggestion for a detergent […]

TENCEL™ Lyocell – The new standard in sustainable clothing

Tencel Lyocell is the sustainably certified fibre that has taken the world by storm. At Groomi we also use it in our boxers made of beech wood and socks made of bamboo

TENCEL ™ is a brand that everyone in the fashion industry gradually knows. They are known for their sustainable lyocell and modal fibers which are produced from wood, most often beech wood. To many, it may sound strange to have to wear clothes based on wood, but they have some amazing properties compared to their […]

Bamboo – The new wonder in sustainability

Bamboo is the new wonder as a sustainable alternative to plastic. At Groomi you will find it among others in our toothbrushes, dishbrush and our Tencel Lyocell Bamboo socks

Products made from bamboo are becoming more and more popular, but why? In this article, we will look into why bamboo is so amazing, what it can be used for and how it is so sustainable. Amazingly fast growing Bamboo is the fastest growing plant on Earth, and is extremely useful for many different purposes. […]