Tru Earth Eco-Strips – Doing laundry with consciousness

Tru Earth Fresh linen natural laundry detergent

There are thousands of laundry brands and it can be confusing to decide which one to choose when standing down in the store. How to make sure it suits you and your needs and at the same time is gentle on both you and nature?

At Groomi, we have a great suggestion for a detergent that reduces the use of plastic, is gentle on the skin and makes it simple and easy to wash clothes.

Tru Earth – Good for the environment and good for your skin

Ordinary detergents contain up to 60-90% water, and that water is filled with chemicals such as phosphate, parabens and chlorine bleach – and these chemicals are not biodegradable. Instead, the chemicals accumulate in the wastewater from our laundry and pollute our groundwater, as it increases algae growth and thereby reduces the oxygen content of the water, which affects plants, animals and the planet’s ecosystem.

Tru Earth is a Canadian sustainable company specializing in zero waste detergent. They have made it their mission that detergent should be allergy and environmentally friendly, reduce the consumption of plastic in our everyday lives and avoid unnecessary transport of water, which is the main content of normal detergents. And with their Eco-Strips, this is exactly what you get.

Tru Earth Laundry Eco-Strips

Tru Earth Eco-Strips detergent is a zero waste detergent, which comes in solid form as strips. Each Eco-Strips contains concentrated, allergy- and environmentally friendly detergent in a measured amount, which is ready to throw in the washing machine.

Tru Earth Eco-Strips are easy and straightforward. Do not measure detergent or spill washing powder next to the soap drawer. All you have to do is take an Eco-Strip and throw it in the washing machine – and it works in all types of washing machines and can be used in both cold or hot water. Eco-Strips do not discolour your wash, whiten your clothes, and effectively remove stains and dirt.

A simple strip weighs 3g and contain the same equivalent of 40g of ordinary detergent or powder. An Eco-Strip contains enough for a wash. If you have a smaller sink, you can easily split one strip up and use half and save the other for later use.

Eco-Strips come in a streamlined cardboard packaging that does not fill up and can be easily recycled, so both you and the environment do not have to do with plastic cans.

Tru Earth Eco-Strips detergent is certified for:

  • Free of parabens
  • Phosphate free
  • Free of dyes
  • Free of chlorine bleach
  • 100% biodegradable (OECD 310D)
  • Vegan

Find Tru Earth Laundry Eco-Strip in our shop, where you can choose between Eco-Strips without fragrance or with Fresh Linen.

Tru Earth products at Groomi:

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